Interactive vs. Reactive

I wrote this blog over on the Moving Brands website (under the pen name Rex McWhirter):

PAPPELTALKS from vizage on Vimeo.

Found this via the fantastic today and tomorrow blog. This CD cover designed by Hubero Kororo, leaks ink upon opening, thus creating a unique artwork where the user completes the design. T&T described the project as ‘interactive’ and I suppose to a degree it is. The fact that the trigger, and process, by which it creates surprise and mystery, is  characteristic of a lot of interaction design. But I think it’s more reactive, the process can only be controlled a little and it’s a one time only event. There is something very beautiful about it and I find something really refreshing in the analogue, physical way it works.