Concept website?

click Think this guy has got something interesting (don't know how successful it is but...). I think it's potential comes when you start to think about story telling and perhaps a book or comic (remember that ted talk I blogged that time...). It brings a more adventure and exploratory nature to the site. One of the first sites i've seen to begin to use the potential of the internet to speak. Lots of potential here- maybe words and pictures in the future? Link: here yo.