Notes on: The Faux–Vintage Photo

Physicality, with its weight, smell and tactile interaction, grants a significance that bits have not (yet) achieved. The quickest way to invoke nostalgia for a time past with a photograph is to invoke the properties of the physical, which is done by mimicking the ravages of time through fading, simulated film grain and scratches as well as the addition of what appears to be photo-paper or Polaroid borders around the image.

That an old photo was taken and has survived grants it an authority that the equivalent digital photo taken today cannot achieve. In any case, that the faux-vintage photograph aspires to physicality is only part of why they have become so massively popular.

Quotes taken from Nathen Jurgens interesting piece about The Faux–Vintage Photo Pt 2.

(here follows some badly written but hopefully interesting thinking spawned by this article.)

I wonder if the key is that by allowing the digital image to appear as real and specifically old, it becomes imbued with an inherent value which is associated with effort and specifically time. On the one hand this desire to obtain and own things which contain 'time-value' could be seen as an anchor against the fast moving and changing world we live in now. It could also be, (and this is where my pop sci-cology kicks in) that we are scared of death- time is running out and if we can somehow possess, and therefore control time, we can keep it away for that bit longer. Or perhaps, more accuratley, by getting hold of stuff with embued 'time-value' we can be seen to be adding gravitas to our own legacy, by extending the perception of our timescale (period we have covered with our life) we can be seen to be more successful or better remembered when we do die.

There is another aspect here- not just to do with faux-vintage, but things with a patina of age (a beautifully rusted garage door, or a worn piece of wooden type). Second hand objects in general (some more than others of course) can be seen to be carriers of 'time-value' but the way this value is traded is is stories and narrative. The objects acquired at a junk market have had a life of their own before I get hold of them and by purchasing them (and here real currency plays little role in time, It could have be expensive or cheap the effect is the same) I acquire their unknown story, narrative and history with it. In that way the buyer can feel like they are acquiring time.

The Lonely Image

I'm interested in the relationships between objects. For the purposes of this piece of writing, 'objects' will be 2D images or titles/words.

I am interested in the relationships which can be formed between two objects when they are presented side by side- as in a book spread. The spread creates a context for the objects to inhabit and invites the viewer to understand not only two separate images, but also the narrative which the objects create together, through merit of sharing the same space.

There are three ways in which adjacent objects may reference each other.

The first is to do with the physicality of the objects - colour, shape, form -  strictly aesthetics. Two images may refer to each through merit of both being blue, or the focal point being a clock etc.

The second is concerned with the symbolical nature of an object and the ideas, attributes, and meanings which such objects reference. For example an image of a beach representing a memory of a holiday, a shell as a souvenir of the same experience, or a train ticket of the journey completed to get to the holiday. Other examples of ideological referencing could be religious symbols, celebrity icons, or brand logos.

The third referencing type is one of labelling and frames. Objects, even if attached arbitrarily, through their nature of sharing a page, refer to each other and have a dialogue. Through merit of being under the same title or being grouped together, these artefacts are forced to begin a discourse with each other. This is known as contiguity- from Aristotle’s ‘Laws of Association’- whereby things which are in close proximity are linked and ‘readily associated’.

Referencing is what allows objects to connect with each other and have a dialogue. Whether this dialogue is interesting or communicates the intentions of the curator depends on how well those objects rhyme together.

The skill of rhyming objects is similar to that of the story teller: to create either an ideological or physical (material or aesthetic) thread between a group of objects to create a fuller, deeper understanding of their context, history, and narrative. Juxtaposition of objects is very important and a pair may still rhyme even if the neighbouring objects are incomplete. Rhyme can give a spread a certain poetic and approximate logic.

I am particularly interested in the accidental ways in which objects may rhyme- when two things are abstracted from their original context and framed as a pair to extract something entirely unexpected and meaningful. James Turnley created 'Two for the Road' as "an editing experiment based on the visual similarities that can be found when photos are presented side by side." Through merit of proximity the images share a contiguous dialogue. Through this, the image's messages are skewed and a new message emerges. In a similar way that the title of an artwork affects the context it is viewed in, so when objects are put together they cannot help but be changed by each other. 'Two for the Road' is a curated attempt to create rhyme. 'Them Thangs' is run by Justin Blyth: 'It is a collection of things I like, intended for visual inspiration'. It is perhaps best described as a visual blogzine. The display of the images is part curated and part organic. Images are selected but then allowed to flow through the page, creating many and different relationships. Images which ordinarily would seem unremarkable, when viewed as a collection (through benefit of being physically/aesthetically, ideologically or contiguously related) become a necessary part of a captivating and beautiful whole. Words and Pictures is a website I am in the process of creating with Mike which attempts to cultivate the moment of rhyme by allowing uploaded content to appear next to each other randomly. This is to further explore the themes discussed here: particularly contiguity, and also to create content for an off line printed magazine of curated and edited pairs of objects.