A really insightful and relevant talk from Sam Winston and I'm going to pull out this really good quote from the video which for me is one of the best descriptions of process- somehting which sadly seems lacking a little in the industry- particularly a practical process of experimentation:
why would you do that? - intuition - nurture - Firstly I don't know what I'm doing, but I know I'm working something out, both personally and in my practice. Secondly, I'm nurturing something because by the time I've finished it I've got a real sense of value, I've understood what I'm doing, and I know where I'm going in the future. And I don't think that's about cognition, that isn't about thinking, it's about owning the experience through craft.